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The challenge is here obvously
Our Challenge is involved in a full life-cycle of customer experience, they need to be equipped with several skills, such as prototyping, user interviewing, and data analysis. On top of that, they design for the experience—an abstract notion that cannot be looked at or touched. As a consequence, the experience designers can spend a lot of time educating senior leaders and managers on the importance of proper product research and workflow with the users
Solutions - Focusing on one problem
UX designers are problem-solvers, but also very curious individuals. They get to the heart of a problem by asking meaningful questions and looking at it from their users’ perspectives. But the more they poke and prod, the more insights they will uncover, which will reveal new issues. Naturally, those problems UX designers will also feel they need to solve. This can lead designers astray, or make it difficult to prioritize the right problem.
